-- the desire for eating tasty highly palatable foods all the time is an "unlimited" desire (difficult to fulfill and comes with painful consequences)
QuoteA food addiction or eating addiction is any behavioral addiction characterized primarily by the compulsive consumption of palatable and hyperpalatable food items, and potentially also sugar-sweetened beverages (SSBs). Such foods often have high sugar, fat, and salt contents (HFSS), and markedly activate the reward system in humans and other animals. Those with eating addictions often overconsume such foods despite the adverse consequences (such as excess weight gain, diabetes, and heart disease) associated with their overconsumption.